A new year means new resolutions, which usually means a “new you”, right? As a small business owner, resolutions may [-->]
Using Reputation Repair to improve your local business reviews will dramatically increase your success…
It may not be at the top of your “most liked list,” but the fact is social media has willingly opened the door and are ushering consumers in to give feedback – positive and negative – about businesses and products on their internet sites. These reviews could be the deciding factor in your next sale. as a result, it is important to be sure that you have a positive stream of online business reviews being posted so that you develop over time a good local reputation. The degree of success that a company obtains will count on it. Online reputation is becoming more important than it used to be. In the future the impact of online reputation marketing on your company will continue increasing. Now is the time to get ready by developing a 5 star reputation.
With social media comes more studies, and these studies have provided some helpful and interesting information. In 2012, a study was done by Nielsen that surveyed 56 countries around the world, surveying more than 28,000 users of the Internet. Statistics show that out of all those participants, at least 70 percent of them believe what is said in online local business reviews that are left for a service or product. It is worth noting that 72 percent of those users admitted if they read a negative local business review, they will not purchase from the company; even if it is a company they have used in the past. A bad review can not only cost you a potential customer, but it could make you lose current customers as well.
Social proof is a marketing theory that is proving true. The above mentioned Nielsen study confirms it. Social proof is when others (a potential client) relies on the thoughts, beliefs and actions of another individual to decide if they will buy from a company or not. The Nielson study shows that people are more than likely to believe a review about a company, than to actually test the service or product out for themselves. Consumers trust other consumers, and they put their faith in a review.
The better the online rep that a company has, the better your chances are to gain new customers. In order to obtain a positive online rep, a company needs to maintain a steady flow of positive reviews on Google and other major review sites. The process of leveraging your great online rep to get more clients and revenue is called reputation marketing. The simple truth is that a positive online reputation brings in sales, and a negative one turns customers away.
It is a misconception that social proof does not matter for a companies growth, because it does. Reputation marketing is the deciding factor in obtaining lots of future customers.
Seek out advice about buying your products or services.
Will determine if a bad or positive review is true based on your overall online reputation.
Give the highest consideration in making their decision to reviewers they feel have similar circumstances.
The Impact Our Reputation Marketing Services Can Have on Your Business Sales
When you have a good name or reputation, you want to maintain it. Once you lose your well-respected name, which can happen very easily, your sales will fall drastically.
A survey was conducted by the Pepperdine University School of Business in June of 2012. This survey included 236 respondents that were a diverse group within the general public. The group was 65 percent female, and almost half of the group fell into the 26 to 35 age group. 86 percent of everyone surveyed stated that they would not conduct business with a company without consulting with an online review.
The new system that consumers rely on is the star system. This system allows users to rate a business as far as the level of satisfaction they have with that business. Yelp has a system that allows reviewers to grade a company with one to five stars, five being the highest, and one being the lowest. The popularity of this rating system is causing other sites to develop similar systems for consumers. If you think these star ratings do no matter, you are sadly mistaken. According to studies, with this rating system you could lose up to nine percent of your revenue based on losing one star. On the bright side, you could see a profit of nine percent if you gain a star. Negative reviews have costs some companies 20 percent of their sales.
With the five-star system, a business will need to have a least 10 five-star reviews in order for a potential customer to trust that business. Most satisfied customers do not write a positive review, but since unsatisfied customers almost always write negative reviews, this is a problem for your business.
Where Exactly are the Business Reviews Coming From?
There are some sites on the Internet that have been developed just for consumers to post online reviews of products and services. These sites are proving to be very powerful, and the deciding factor in a company’s longevity. Social media sites like Twitter, Yelp and Facebook may have posted reviews about your company, and it is in the best interest of your business to keep track of these reviews. If you are one of the businesses that are successful due to the traffic your website receives, it is necessary for you to keep track of sites like Yahoo Local, City Search, Google Maps, Google Plus and Local.com.
Those are just some of the sites you must watch closely. The management reputation team at our company has compiled a list of other important sites to monitor:
Individuals can pay to subscribe to a list of unbiased reviews at Angie’s List, which currently has more than 1 million subscribers to date.
Even the Better Business Bureau has taken their trusted reputation online, allowing reviewers to post issues and comments about a business.
If you are in the sporting equipment, apparel or electronics industry, Buzzillions is a site dedicated to those types of product reviews.
If a buyer can buy a product online – any type of product – he can more than likely go online to Epinions to read reviews for the product.
The healthcare industry has a trusted site where reviews are posted for medical and healthcare issues. This site is known as Insider Pages.
Even alcoholic beverages have sites dedicated to the best drinks. Judy’s Book tells consumers “The Top 10 Places to Get a Margarita.”
Consumers can find the best coupons for businesses when they visit Merchant Circle online.
Restaurant reservations can be made online at Open Table, and once the customer has had their meal, they can review the restaurant on the same site.
Social networking sites like Power Reviews use SEO to link users with the products they may be interested in purchasing.
Even websites can be reviewed; Site Jabber is the site that conducts these types of reviews.
Travelers can find all types of reviews and suggestions for their next trip at Trip Advisor.
Those looking for product and appliance reviews can receive the best and worst reviews on the site Wize.
What Are They Saying About Your Business Behind Your Back?
If you are in the business world, you will have to deal with this reality: people are going to talk about your business. It is your job to find the reviews sites and find out what people are saying, even if you have to check these sites one by one. This is critical for all businesses because you do not want to have bad reviews out there that can have a lasting effect on your business.
Once you find out what past and current customers are saying about your business, your job is not done. You now need to develop a strategy to handle the bad reviews, and this strategy must be ongoing. Posters are constantly updating these websites, and you will need to monitor the sites on a regular basis to keep a track of your reviews. It can be difficult to run a business and watch review websites at the same time. Luckily for you, our reputation marketing services can help.
Proactive Reputation Management
The manner in which you treat your customers, how your services and products are priced and their overall performance still play an important role when you are trying to build up a positive reputation; however, these factors are only part of the review process. If you want to establish and maintain your business success, you will need to take control and develop a strategy to keep your well-respected business name with good reputation management.
Bad reviews need to be handled quickly, because people are less likely to remember positive reviews more than they remember negative reviews.
Our Reputation Marketing Firm Can Help You
A company cannot prosper when they have negative reviews written about them online. It is crucial that your business develop a strategy to build your reputation back up, and dispute the negative reviews in the best possible way. This is known as proactive management, and it can require a great deal of your effort and time. Business owners do not have the extra time and effort to spare, nor do they have the experience to handle this issue.
A reputation management company firm can come in and use their skills in reputation marketing to get your company back on the right track.
We will take all the necessary steps, and use our experience in reputation marketing to build your name up, or restore your name if it has been damaged by negative reviews. We know what we are doing and we will get the job done right. Our team of specialists know the ins and outs of the reputation marketing field, and we can take on any issues and turn a negative into a plus before it has time to ruin your business.
When we have used our talent and skills to restore your reputation, your potential customers will be so overwhelmed with your squeaky clean image that they will be coming to your business by the bus loads. A happy customer is good for business, and the more business you have, the more sales you will get. The more sales your business has, the more profits you will make.
We know reputation marketing better than any other marketing firm in this industry. We have the expertise and necessary reputation marketing skills to restore or build up your name, which is what we will do for your business if you give our marketing firm the opportunity.